(EDIT) Or, rather, it's not a new policy, but just one that finally hit a Youtuber with a big enough following to raise a bigger stink about it. Which means that lots of "little guy" Youtubers have most assuredly been having to deal with this shit for a while now. See also,
#WTFU. (/EDIT)
Here is what they consider to be
non-advertiser-friendly
(
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